Sales Transformation
Manufacturing and Distribution Sector
Context
The organization was experiencing a continuous decline in revenue, recording losses quarter after quarter. Since COVID, sales teams had been reluctant to return to the field, reducing the effectiveness of traditional sales approaches. In addition, the CRM system was underutilized and poorly aligned with operational realities, limiting visibility and overall performance.
Challenge
Quickly reverse the downward revenue trend by transforming sales practices, in a context marked by minimal prospecting, limited account expansion strategies, and resistance to change.
Our Solution
Aplus Transition conducted a comprehensive diagnostic to identify key performance levers. We redefined sales practices, adjusted compensation models, and implemented clear KPIs to guide the teams. The CRM was optimized, and dashboards were introduced to improve visibility and prioritization. Targeted training and one-on-one coaching supported adoption, reinforced by a structured change management approach to drive sustained engagement.
Results Achieved
In less than three months, the organization reversed the trend and returned to positive revenue. Sales teams adopted more structured and proactive practices, generating a rapid and sustainable impact on commercial performance.
Discover how we have helped organizations clarify their challenges, mobilize their teams, and successfully complete complex organizational transformations.
